Friday, March 12, 2010

Dentyne, Condom, Dentyne, Condom

Let me start out by saying I enjoyed the new Dentyne commercial; very creative, very funny, yet completely annoying because it shows the hypocrisy not only of the American consumer but of the entertainment and television industry.
As Americans we buy everything because it will make us thinner, younger, sexier… and apparently it’s just so we can admire ourselves in the mirror and NOT to attract a partner and have sex. Apparently it’s all about the tease and not the end game of the actual carrot that is endlessly dangled in front of everyone.
So if you haven’t seen the Dentyne commercial, basically there are about three scenarios where they are talking about the gum but insinuating that it is like a condom. For example, the guy is at the drug store, lays the Dentyne on the counter, the cashier (woman) gives him the knowing glance that he’s preparing for a fun evening, he looks embarrassed since he’s buying this in front of a woman and he walks out with his “gum”. Then the roommate pops into the other roommate's bedroom saying "Dude, do you have anything?" He reaches into his bedside table and pulls out...Dentyne.

Yes this is funny, but annoying. Since it’s gum it’s ok. But if that were an actual condom ALL HELL WOULD BREAK LOOSE. Right? Which is why condom ads aren't allowed on TV... or only allowed in this round-about way, since the American public would fall over dead if they saw an actual condom and not just the insinuation. What a joke.


We are sexual beings; that’s why sex works in advertising. This is a no-brainer. Yet at the same time we are pious, judgmental fools who refuse to acknowledge the elephant in the room and get real about the importance of sex and the consequences of sex. Without opening your eyes to all of it, you cannot properly make the profound decision to give your body and all the emotions, chemical reactions, physical changes, and spiritual currency over to your partner.

As a VERY proud American, I’m waiting for my people to grow up, it will be thrilling when we are not the teenagers of the world anymore.

Love Well. Love Wisely.