Just In Case featured on daytime talk show THE DOCTORS!!

JUST IN CASE® Intimacy compacts take center stage on the new hit Syndicated Daytime Talk Show - THE DOCTORS.

A Stage 29 LLC production, The Doctors, stars four renowned physicians with different medical specialties – ER physician (and former ABC “Bachelor”) Dr. Travis Stork; OB/GYN Lisa Masterson; cosmetic surgeon Dr. Andrew Ordon and pediatrician Dr. Jim Sears. This groundbreaking new talk show does for health care what Dr. Phil has done for psychology – provides frank discussions in a fascinating, off-the-cuff manner. Expect these medical experts to weigh in on compelling guest issues and dispense valuable information about health topics du jour.

On Tuesday, January 13^th the subject is SEX - and no part of this subject is off limits.

JUST IN CASE® Intimacy compacts are being featured on the show as the perfect solution to carry and store condoms safely and with style.

SEX – It sells. It is controversial. Yet it is of vital importance in our lives and relationships. So what is the message about SEX this go ‘round?

SEX can enhance your relationship – and there are companies out there helping couples to find the joy of sex again – but one element that stands out in the message of having sex and staying healthy is: SAFETY first.

The Mother//Daughter founders of Just In Case, Inc., Marsha Bartenetti and Rachael Sudul, were on the show to talk about their unique product and mission that addresses this very issue. “The condom is a woman’s product, and we are a business founded by women – with a product that finally addresses the needs of women in the area of sexual health.” says Sudul.

JUST IN CASE® compacts are the first way for women to carry protection with a woman’s requirement for style in mind. It is a chic little compact with a mirror and hidden compartment to carry condoms. “We believe that our product will re-define personal care to include sexual health”, says Bartenetti. “And it’s about time.” It’s also a great way to open up a dialog between mother and daughter about staying safe.”

“All the information out there about the consequences of having unprotected sex – (In fact the CDC recently released a study declaring that 1 in 4 teens has an STD Sexually Transmitted Disease) hasn’t seemed to change the behavior of sexually active teens or adults– The statistics are alarming and women are in trouble. Information alone is not enough to change behavior. We believe that trends do change behavior - and this trend just might save a life,” says Bartenetti.

“It was our mission in starting our company to create a product – an accessory - that women would be proud to carry in their purses – and empower them to carry protection, adds Sudul. “Remember – women love the Pretty – and to be in style is paramount. Not to mention the privacy factor. Just like the scene in Sex in The City when Carrie drops her purse and condoms come flying out – right in front of Mr. Big! She was totally embarrassed. If only she had had a JUST IN CASE® compact.

And to be safe…well, that speaks for itself. At the end of the day – we are all responsible for our own bodies – our own health. And when you’re finished with the condom stage of your relationship the JIC compact also makes a perfect pill box.”

“We are having the time of our lives creating beautiful products for women to keep them safe. Look for new designs in 2009, adds Bartenetti.

Check for local listings of The Doctors on: www.thedoctorstv.com